Twenty-one years of craftsmanship, Tongxing Packing shines at the Hong Kong International Jewelry Fair
As one of the world’s three major jewelry events, the Hong Kong International Jewelry Fair has always been an industry benchmark and trade hub since its establishment in 1983. Every year, it attracts more than 40 countries and nearly 4,000 exhibitors to gather in Hong Kong, and its turnover accounts for more than 45% of the total jewelry trade in Asia. In 2023, a critical node for the recovery of the global jewelry industry, Shenzhen Tongxing Packing Co., Ltd., with 21 years of industry accumulation, appeared at the exhibition with the attitude of “environmentally friendly packaging, one-stop customization”, showing Chinese jewelry packaging design to the world.
Growing with the exhibition: a packaging manufacturer that witnesses the changes in the industry
Since its establishment in 2002, the growth trajectory of Tongxing Packing has been deeply intertwined with the internationalization process of the Hong Kong Jewelry Fair. From initially manufacturing packaging boxes for Hong Kong-funded jewelry to later directly participating in the Hong Kong Jewelry Show to connect with global customers, Tongxing Packing, which was founded 21 years ago, has been on the stage of the Hong Kong Jewelry Show for ten years. The Hong Kong Jewelry Show has provided a lot of help for the growth of Tongxing Packing. Tongxing Packing has also followed the concept of the Jewelry Show to continuously upgrade its products and provide better and higher-quality services.
Breaking through the industry pain points: From packagers to brand value shapers
Facing the trend of younger jewelry consumption in the post-epidemic era, He Quansheng, general manager of Tongxing Packing, pointed out at the exhibition forum: “Generation Z buys not only jewelry, but also social currency. Our magnetic quick-release packaging can turn the unboxing process into short video material, and the flocked jewelry plate presents a high-end texture in the live broadcast room. These details are reconstructing the consumer experience.” This view resonated with the industry. During the exhibition, the company’s new media operation team received 38,000 interactions, and the brand index soared by 132%.
When the lights of the dome of the Hong Kong Convention and Exhibition Center shine on the gilded packaging box, Tongxing Packing has proved with its 21 years of perseverance that in the jewelry ecosystem, packaging is never just a container, but a strategic fulcrum that carries cultural, technological and commercial values. This exhibition is not only a milestone, but also a new starting point – under the global proposition of digitalization and carbon neutrality, China’s smart manufacturing is redefining the future of the jewelry industry.
