July 19th, 2024, is Tongxing’s annual sales meeting. All salespeople gather together to rethink and update. Tongxing has 6 sales teams: the Beijing team, Hangzhou team, the Shenzhen team, the online team, and oversea team. They all announced the plan they did and the real order from January to June.
To be honest, 2024 is a hard time in jewely industry. The price of gold keep raising from USD45/g to USD81.5/g, and there is a new jewelry market way names such as Shuibei gold, they sell simple jewelries. Simple design, simple package, and simple selling via TikTok. All jewelry brands cut their cost in everywhere. They don’t open new shops, they don’t replace all jewelry display in one time, they choose simple stock jewelry boxes. All their choose hurms jewelry package factory like Shenzhen Tongxing Packing. As we all know, Shenzhen Tongxing offers stock jewelry boxes and jewelry displays, but their main job & main benefit come from customized jewelry boxes and jewelry displays. Stock jewelry package is for end-users, small distributors in the past, but most famous jewelry brands try to choose stock jewelry boxes now. The good news is that new jewelry brands also choose Shenzhen Tongxing Packing, they give Tongxing increasing benefits. Serving these clients will be the most important thing for salesmen. They will also introduce Tongxing to their friends who also own jewelry brands. That’s a big blue sea here.
Orders amount is not the only subject in this meeting. New techniques are also an important part. Factories need to follow and create new techniques to make sure Tongxing offers the first-grade jewelry package and jewelry display; of course, Tongxing’s target is the best one. In the meeting, factories shared 4 new techniques which could make the surface and printing more attractive. Foreign clients will know them soon in Tongxing’s overseas exhibitions.
The last subject is about the factories. All managers from 5 factories come here too. Yes, Tongxing has 5 factories located in different cities. The Managers shows the production time delay rate, quality issue rate, workers leaving rate, and so on. The boss, Mr. He, says that factories are always the backbone of a company. Without great quality and new designs, salesmen can’t work. Good jewelry boxes and good jewelry displays are so important to salesmen, just like a gun to a soldier. That’s why he invite factories’ manager to this sales meeting.
